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Principles
of Marketing CLEP Test
The
Principles of Marketing CLEP Test covers the material that is taught
in a one-semester class at the 101 college level which could have
names like Basic Marketing, Introduction to Marketing, Fundamentals
of Marketing, etc. This exam is about the role of marketing in society
and within an organization. It is important to understand consumers
and their markets as well as marketing mix, market research, international
marketing and marketing strategy.
You
will also have a general understanding of demographics, technological
and political trends.
You
will need to answer 100 questions in 90 minutes. There is no penalty
for guessing on the test and there are some pretest questions included
that are not scored. |
Credits:
3
Number
of Questions: 100
Time
to complete the test: 90 min
Rank
of Difficulty: 2
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